It’s Not the Algorithm, It’s Me


Jacket – Urban Outfitters

Top – Primark (Similar HERE)

Jumpsuit – Reformation (Similar HERE)

Boots – Public Desire

Bag – Dylan Kain

Sunglasses – Rayban



I’m tired of feeling stuck, I’m tired of all the ideas I have that I don’t act upon. The feeble excuses.  It’s time to put my foot down and remind myself I never wanted to be the person who was all talk no trousers.

Don’t get me wrong- it has been hard. For the last three years grief has been my closest companion and I’ve been struggling to get out of bed most days. But the whole time I was saying the same thing- nothing will change until my situation changes. And thankfully, for the first time in the last three years I’m in a position to change my situation. So, I did. We moved into our little apartment on Monday and I couldn’t be happier.

Of course, grief won’t disappear with a change of scenery, there will still be down days- in fact, today was one of them (more often than not they don’t seem to be triggered by anything in particular, just an unshakable mood that I can only hope will be gone in the morning). But I’m hoping there will be much fewer. I feel really positive about this little adventure and for the first time in so long I feel really truly excited to get up and create content every day.

I won’t lie, Instagram hasn’t been my friend since this damned algorithm came into play and it has been very disheartening. But I think it’s about time I admitted it’s not completely Instagram’s fault. I was a poor excuse of a Fashion Blogger last year (I won’t beat myself up about it because I did all I could given the circumstances). The algorithm might be a complete ball-ache but I know that if my content is good enough, it will be seen. And last year, it just wasn’t good enough. I need to work less, but work better. I need to learn how to log off. I need to give myself space from my work so I can look at it objectively.

Bloggers who are just starting up often message me for advice on how to grow their audience, and every time (above all else) my answer is the same: “Quality and consistency.”

I’ve recently realised I’m awful at following my own advice. How ironic that for the last year I’ve been wondering why Instagram hates me when I’ve been neglecting my advice.

Quality & consistency is much harder than it sounds, but I’m going to put my advice to the test and see if it was actually never Instagram’s fault after all. Wish me luck.




    • chloehelenmiles
      February 11, 2018 / 4:31 pm

      Thank you! xx

  1. Brenda
    January 12, 2018 / 4:32 pm

    Thank you for this! I haven’t been what you’re growing through but I can say it is exactly what I needed today. P.s. love your style! Xoxox

    • chloehelenmiles
      February 11, 2018 / 4:31 pm

      Thank you! I’m glad it helped in some way xxx

  2. March 4, 2018 / 1:20 pm

    Love this Chloe! I feel exactly the same with my content.. it’s deffo a love hate relationship with Instagram haha xxx

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